MONCLER down jacket ski rise

At that time the development of technology, the cable car was born. Therefore, the traditional ski completely changed. Previously, the slider slip before he had to climb the mountain on foot. This exercise, so that they do not feel cold. However, the cable car's appearance exposed to cold skiers. Ramillon special attention to this. He realized that he should create a kind of cloth, to help people withstand cold weather. In fact, man-made waterproof fabric can not guarantee that the wearer plenty of heat. Although expensive duck down can not meet many customers.
Therefore, Ramillon start to do the test. He passed a series of man-made materials as an alternative. He chose a new polyester fiber, named Tergal. Ramillon's full of such raw materials of nylon products. As a series of new products every major sports magazine ads. In 1957, in order to prevent the supply of filler products in short supply, and improve work efficiency, the company has moved to Grenoble, where there are more raw materials. 1964, Terray in Alaska was established as a sponsor of the branch office MONCLER.
Around the world safe and reliable Moncler's material is well known. In the 1960s, when the economy took off, they offer several sporting events. MONCLER company's products and adjusted for changes in current affairs. Supply their products to a large group, not only for the sporter Group. In 1968, MONCLER became the first XX Olympic Winter Games, which is held in Grenoble, the French national ski team's official supporters. This rooster design trademark, long lines, the symbol of France. Soon, MONCLER down jacket, that they are so suitable for skiing. The brand conciliative, ski team requested the company to design a jacket, which is not filled too thick, while maintaining sporters warm.
Thus, the first production of ski jackets and appeals, the "Nepal." Because there are two waterproof leather pad, so skiers can put the equipment on their shoulders. In 1974, Rene Liu Ramillon's paid his company to his daughter Anne Charlon. In the entire 70 seconds, MONCLER to maintain its position of sportswear. The values ​​of hedonism in the 1980s the arrival of the clothes became indentify and status symbol. Changes remain in the history of MONCLER label. With the changes in the consumer market, but also to change the down jacket. To enter the fashion industry, which means into the city. The first new trend is to expand its first overseas market - Japan. In 1980, the Japanese student, hot MONCLER down jacket, explosion.